The story
This didn’t start as a business.
Keep reading
The pattern
Most
founders
I
meet
have
an
accidental
brand.
Something that assembled itself while they were busy building the actual thing. The clarity is already in the room. The language hasn’t caught up.
Most of the thinking happens here
Why this exists
Fifteen years watching brilliant people…
…get wrapped in language that wasn’t theirs.
So I built the version I wanted to exist.
Brand Therapy.
Meanwhile
A short process,
honest on purpose.
One room. A few weeks. A small number of decisions you can defend out loud. You leave with language that sounds like you on your best day.
Session notes · Los Angeles
Gratitude
Borrowed with gratitude.
The name “Brand Therapy” is borrowed with gratitude from Fabian Geyrhalter. His writing and generosity shaped the foundation of this work, and meeting him in person felt like meeting a chapter of my own thinking out loud.
Four voices in particular
- 01Fabian GeyrhalterBrand therapist, author
- 02Marty NeumeierThe brand gap, zag
- 03Blair EnnsWin without pitching
- 04Chris DoThe futur
Plus a living stack of books, essays, and conversations that changes every month. The practice is a remix, not a closed syllabus. A proper reading list is coming soon.